RESEARCH-AND-DEVELOPMENT AND BUSINESS STRATEGY - ANALYSIS OF PRACTICES AT CANON

Canon has been one of the most innovative high technology companies in Japan. Canon has been able to strategically reposition itself effecti vely through systematic long range technology forecasting, identificat ion of product segments with high potential and introduction of produc ts in these segments ahead of its competitors. Canon has used globaliz ation, alliances and innovation in a well coordinated manner. The R&D strategy of Canon involves incorporation of user perspective in proble m formulation, then rapid problem solution through multifunctional gro ups, rapid productionization and continuous improvement of manufacturi ng process. The business strategy of Canon can be termed as dynamic co mpetence building in which distinctive competencies are renewed with t he objective of dynamically maintaining its competitive edge.