RADICAL CHANGE THROUGH INCREMENTAL INNOVATIONS - GENERIC PRINCIPLES AND CULTURAL-DIFFERENCES IN EVOLUTION MANAGEMENT

In the present turbulent environment, enterprises compete through thei r capability to manage innovation. The evolutionary process of the ent erprise can be managed as a succession of innovations towards a vision , if generic evolution management principles are followed. The results from three empirical studies suggest also that the shared values of n ational culture are more important than a fit with organizational cult ure for successful evolution management. The critical cultural dimensi ons are power, distance and uncertainty avoidance. This should be take n into account also in the development of managerial methods.