The authors develop a model to examine systematically the relationship amon
g motivation, control, and performance of joint ventures in China. Motivati
ons are categorized into three dimensions: efficiency, competition, and lea
rning. Motivations determine the level of control in joint ventures, and th
at level affects the joint venture's performance. The authors collected dat
a from Japanese, Korean, and U.S. partners of joint ventures in China. They
use structural equation modeling to test the model and examine cross-natio
nal differences using a multigroup comparison method. The results suggest a
complex relationship among motivation, control, and performance. More cont
rol over joint ventures in China is beneficial to foreign partners, but the
ability to exert control is influenced by firms' strategic intentions and
familiarity with the local culture and market. Foreign partners that have s
uch familiarity can exert considerable control over joint ventures and stil
l obtain local knowledge. Foreign partners that want to enhance competitive
ness can apply their advanced skills and technology in research and develop
ment, production, and management to exert more control over these functiona
l areas.