Different attitudes towards gains and losses are a prominent feature of cum
ulative prospect theory for decision under uncertainty. In particular, deci
sion weights for uncertain events can depend on whether the events involve
gains or losses, and the shape of the utility function can reveal loss aver
sion. Decision analyses concentrate on event capacities, which determine de
cision weights, and on the shape of the utility function. The present paper
focuses on linear/exponential, power-function and multilinear utility mode
ls for decision under uncertainty. We begin with straightforward preference
axioms for a representation by a cumulative prospect theory functional. Th
e axioms include weak ordering. continuity, monotonicity and tail independe
nce. We show that in their presence constant absolute (proportional) risk a
version implies linear/exponential (power) utility. Then, for the multiattr
ibute case, (mutual) utility independence leads to a utility function that
is (additive/multiplicative) multilinear.