Generic variation resulting from changes during somatic development in modu
lar organisms may be inherited by subsequent generations due to the late de
velopment of their germ line. As a consequence, both sexually and asexually
produced offspring may be genetically variable. The presence of heritable
intraclonal variation and the great life history variation among modular or
ganisms requires that evolutionary theory does not limit selection to only
that occurring among individuals resulting from meiosis and zygote formatio
n. To allow for variation within clonal lineages, and encompass a wide vari
ety of life histories, we construct a simple model of selection among modul
es in life histories that contain both haploid slid diploid phases, such as
that seen among many multicellular algae. Selection among modules is a dem
ographic process with module performance depending on its genotype at a sin
gle locus with two alleles. The model is used to simulate the spread of a b
eneficial allele in life histories that vary in the relative amount of sexu
al and asexual reproduction. The time taken for allele fixation is shown to
depend on both demographic and genetic factors.