The image and style of political leaders are important elements of leadersh
ip, and of politics generally. They are related to both political culture a
nd institutions, and are framed in ritual and ceremony. In democratic polit
ies, where there is choice rather than coercion, the mediation of leadershi
p/people relations creates imagined relationships between imagined leaders
and their equally imagined interlocutors, the people or the electorate (who
also, of course, actually exist). These relationships form part of the pol
itical process. By identifying, and adapting, classical Aristotelian distin
ctions in rhetorical studies, we can better understand this element or mome
nt of the process, in particular the creation of an imagined intimacy in co
ntemporary politics between leaders and followers. Political science should
draw upon other disciplines and subdisciplines such as political psycholog
y, cultural studies, rhetorical analysis, and social anthropology in order
to understand how mediated relationships are inscribed into political insti
tutions and exchange.