We review the physiological, molecular, and neural mechanisms of insect col
or vision. Phylogenetic and molecular analyses reveal that the basic baupla
n, UV-blue-green-trichromacy, appears to date back to the Devonian ancestor
of all pterygote insects. There are variations on this theme, however. The
se concern the number of color receptor types, their differential expressio
n across the retina, and their fine tuning along the wavelength scale. In a
few cases (but not in many others), these differences can be linked to vis
ual ecology. Other insects have virtually identical sets of color receptors
despite strong differences in lifestyle. Instead of the adaptionism that h
as dominated visual ecology in the past, we propose that chance evolutionar
y processes, history, and constraints should be considered. In addition to
phylogenetic analyses designed to explore these factors, we suggest quantif
ying variance between individuals and populations and using fitness measure
ments to test the adaptive value of traits identified in insect color visio
n systems.