The generalized graded unfolding model (GGUM) is developed. This model allo
ws for either binary or graded responses and generalizes previous item resp
onse models for unfolding in two useful ways. First, it implements a discri
mination parameter that varies across items, which allows items to discrimi
nate among respondents in different ways. Second, the GGUM permits response
category threshold parameters to vary across items. A marginal maximum lik
elihood algorithm is implemented to estimate GGUM item parameters, whereas
person parameters are derived from an expected a posteriori technique. The
applicability of the GGUM to common attitude testing situations is illustra
ted with real data on student attitudes toward abortion.