A revolution is taking place in global agriculture that has profound implic
ations for human health, livelihoods and the environment. Population growth
, urbanization and income growth in developing countries are fuelling a mas
sive increase in demand for food of animal origin. These changes in the die
ts of billions of people could significantly improve the well-being of many
rural poor. Governments and industry must prepare for this continuing revo
lution with long-term policies and investments that win satisfy consumer de
mand, improve nutrition, direct income growth opportunities to those who ne
ed them most, and alleviate environmental and public health stress.