The goals of the study were to identify the factors that college coaches as
sociate with athletic achievement and to rest deliberate practice theory pr
edictions for practice relevance, effort, and pleasure, Swimming, tennis, a
nd volleyball coaches from Division I and Division III schools rank ordered
15 attributes that contribute to successful athletic achievement. They als
o rated the relevance, effort. and pleasure of 7 athletic and 7 everyday ev
ents for improving athletic achievement. The rank orders showed that the co
aches primarily attributed athletic achievement to innate talent. intrinsic
motivation, and effort while factors such as accumulated practice and type
of the practice received lower rankings. Findings for practice effort were
consistent with deliberate practice theory while the relevance and pleasur
e findings were mixed. Several explanations for successful athletic achieve
ment, other than talent, are discussed.