Two studies examined the effects of perceptions of similarity on relations
between subgroups (humanities and math-science students) that share an acti
ve superordinate category (University of Queensland student). Participants
(N = 82) performed ct noninteractive task during which perceptions of inter
subgroup similarity (high or low) and level of categorization (at the super
ordinate level or at the superordinate and subgroup levels simultaneously)
were manipulated in a 2 X 2 between-groups design. Consistent with social i
dentity theory, participants who had been categorized exclusively at the su
perordinate level discriminated more against a similar subgroup than a diss
imilar one. However; when the subgroup and superordinate categories were ac
tivated simultaneously, a trend emerged that was consistent with the Simila
rity-attraction hypothesis. A similar interaction emerged in Study 2 (N = 2
65), in which perceptions of similarity were measured rather than manipulat
ed. The results were interpreted in terms of the motivation to retain ingro
up, distinctiveness.