This research investigated the strategic use of competence valuation in ach
ievement settings and examined the consequences of implementing this self-e
nhancement strategy for intrinsic motivation. In two studies, participants
reported higher competence valuation following positive feedback; in turn,
competence valuation was positively related to intrinsic motivation. Compet
ence valuation mediated the direct relationship between feedback and intrin
sic motivation, and this mediation was independent of perceived competence,
which also served a mediational function. Study 2 identified the specific
nature of the observed effects. Participants receiving positive feedback re
ported higher competence valuation (and percieved competence), which led to
enhanced intrinsic motivation; the reciprocal processes were not operative
for those receiving negative feedback.