It is generally perceived that biodiversity is better protected from human
activities after an area is designated as a protected area. However, we fou
nd that this common perception was not true in Wolong Nature Reserve (south
western China), which was established in 1975 as a "flagship" protected are
a for the world-renowned endangered giant pandas. Analyses of remote sensin
g data from pre- and post-establishment periods indicate that the reserve h
as become more fragmented and less suitable for giant panda habitation. The
rate of Loss of high-quality habitat after the reserve's establishment was
much higher than before the reserve was created, and the fragmentation of
high-quality habitat became far more severe. After the creation of the rese
rve, rates of habitat loss and fragmentation inside the reserve unexpectedl
y increased to levels that were;similar to or higher than those outside the
reserve, in contrast to the situation before the reserve was created.