The paper focuses on the effect of various forms of parental assistance (i.
e. financial support to meet living expenses, purchase of housing, funding
education) on living standards (i.e., possession of material goods). Analys
is of the data from the Israeli sample reveals a considerable variation amo
ng families with regard to parental support. The data demonstrate that supp
ort is more prevalent among families of high socioeconomic origin (and of s
maller size) than among families of low socioeconomic origin. Parental supp
ort, in turn, significantly affects current standard of living (i.e. number
of household goods in possession of the family). That is, families that ha
ve benefited from extensive support are more likely to maintain higher livi
ng standards net of social resources and labor market outcomes. The effect
of support for education is mediated via labor market outcomes, whereas the
impact of support toward purchase of home is direct and net of labor marke
t rewards. The findings revealed by the analysis suggest, rather strongly,
that parental transfers not only reproduce but may actually increase econom
ic inequality across generations. The meaning of findings are discussed in
light of theories of social stratification and inequality.