Marketing for the entrepreneur: Customer focus to multiple constituencies

Authors
Goodstein, RC
Citation
Rc. Goodstein, Marketing for the entrepreneur: Customer focus to multiple constituencies, ADV ST ENTR, 12, 2000, pp. 193-208
Categorie Soggetti
Current Book Contents
Journal title
ADVANCES IN THE STUDY OF ENTREPRENEURSHIP, INNOVATION AND ECONOMIC GROWTH,VOL 12 → ACNP
ISSN journal
10747540
Volume
12
Year of publication
2000
Pages
193 - 208
Database
ISI
SICI code
1074-7540(2000)12:<193:MFTECF>2.0.ZU;2-V