Universal access to the 'new capital' of information and knowledge via Info
rmation and Communications Technologies (ICT) has become a central goal of
education reform under the New Labour Government. Public policy and media d
iscourses, however, currently construct young children in a paradoxical rel
ationship wit new technologies, as both at the vanguard of the digital revo
lution 'effortlessly grasping the tools' of the new technologies, and at th
e rear, requiring educational policy interventions to ensure their acquisit
ion of 'key skills' in ICT. While this meta-level discourse in policy state
ments, television coverage and advertising permeates reporting of young peo
ple's use of computers, however, both children and their parents are negoti
ating competing definitions of the function and uses of these new technolog
ies in the home. Drawing on data gathered from 16 case-study families over
a 12-month period, this paper therefore explores the subject positions cons
tructed for young people by these discourses, the ways in which educational
policy-makers are beginning to appeal to young people as consumers of digi
tal technologies, and the responses of young people and their parents to th
ese often conflicting images of 'the child computer user'.