Blushing is widely regarded as an expression of embarrassment, and many psy
chologists argue that it serves to communicate appeasement or an apology. H
owever, embarrassment does not invariably give rise to a blush, which can a
lso accompany shyness, shame or modesty. In addition, people blush when the
y are not at fault and have little to apologise for. These observations rai
se the question why some social predicaments elicit a blush whereas others
do not. The paper seeks to identify conditions that will produce blushing a
nd it proposes that a blush is contingent on the exposure of some topic tha
t ought to remain hidden. The connection between a properly hidden topic an
d a visible reaction can create a predicament or convey information about t
he blusher, but it is argued that these are not the primary functions of th
e blush. The proposal is compared with alternative accounts and its implica
tions are examined by means of scrutiny of descriptions of blushing taken l
argely from literary sources.