The effect of reward structures on the performance of cross-functional product development teams

Citation
S. Sarin et V. Mahajan, The effect of reward structures on the performance of cross-functional product development teams, J MARKET, 65(2), 2001, pp. 35-53
Citations number
85
Categorie Soggetti
Economics
Journal title
JOURNAL OF MARKETING
ISSN journal
00222429 → ACNP
Volume
65
Issue
2
Year of publication
2001
Pages
35 - 53
Database
ISI
SICI code
0022-2429(200104)65:2<35:TEORSO>2.0.ZU;2-H
Abstract
This study examines the effect of reward structures on the performance of c ross-functional product development teams. Results suggest that when it is easy to evaluate individual performances, position-based differential rewar ds lead to greater satisfaction. For long and complex projects, process-bas ed rewards have a negative effect and outcome-based rewards have a positive effect on performance. For risky projects and highly competitive or relati vely stable industries, a nonlinear and monotonically decreasing relationsh ip exists between outcome-based rewards and product quality.