We measured dynamic shear moduli of poly(macromonomer)s of an increased bac
kbone chain length and those bearing branch chains of increased branch leng
th up to the critical molecular weight for the intermolecular chain entangl
ement, M-c, of a linear polystyrene as functions of frequency and temperatu
re using a parallel-plate rheometer. The poly(macromonomer)s were prepared
from omega -methacryloyloxyethyl polystyrene macromonomers (MA-PSt)s or ome
ga -vinylbenzyl polystyrene macromonomers (VB-PSt)s. It was revealed that a
great increase in the backbone length caused the poly(macromonomer)s to sh
ow a weak rubbery plateau region in the master curves of the storage modulu
s G', where the molecular weights of the branch chains were smaller than M-
c. The plateau modulus was much lower than that observed for the linear pol
ystyrenes. On the other hand, the poly(macromonomer)s with polystyrene bran
ches are nearly equal to the M-c, and a very short backbone chain showed a
clear rubbery plateau region. The glass transition temperature of poly(macr
omonomer)s in the region without the chain entanglement decreased with decr
easing branch length but remained almost constant over the wide range of th
e backbone length.