This article analyzes optimal, dynamic portfolio and wealth/consumption pol
icies of utility maximizing investors who must also manage market-risk expo
sure using Value-at-Risk (VaR). We find that VaR risk managers often optima
lly choose a larger exposure to risky assets than non-risk managers and con
sequently incur larger losses when losses occur. We suggest an alternative
risk-management model, based on the expectation of a loss, to remedy the sh
ortcomings of VaR. A general-equilibrium analysis reveals that the presence
of VaR risk managers amplifies the stock-market volatility at times of dow
n markets and attenuates the volatility at times of up markets.