In keeping with our transdisciplinary orientation, in this article we try t
o do several things at once. We address research on preventing mental illne
ss and its relation to existing conceptions of public health, a topic to wh
ich insufficient attention has been paid in the era of the biological brain
, while using this case study to illustrate the limits of conventional appr
oaches in bioethics. After identifying the crucial need for methodological
self-consciousness in prevention research and policy, we explore the implic
ations as they relate to (i) the values embedded in the choice of research
designs and strategies, and (ii) contrasting intellectual starting points r
egarding the biological plausibility of preventing mental illness. We then
draw attention to the need for more thoughtful analysis of the appropriate
role and limits of economics in making choices about prevention of mental i
llness. (C) 2001 Elsevier Science Ltd. All rights reserved.