In order to understand wine perception we analyzed tasting notes of four ex
pert wine tasters. The analysis is based on co-occurrence calculations of w
ords within the tasting notes using ALCESTE software. The results of such a
n analysis of one subject's notes give us word classes reflecting main text
ideas and organization of the text. In the present paper we interpret thes
e "results as follows: (1) Class number and organization are different amon
g experts so that each expert has his own discourse strategy. (2) Wine lang
uage is based on prototypes and not on detailed analytical description. (3)
Prototypes include not only sensory but also idealistic and hedonistic inf
ormation. These results are in agreement with recent neurophysiological dat
a. (C) 2001 Academic Press.