Technological mediation and commercial development in the early Internet access market

The article interprets the early experience of Internet Service Providers ( ISPs) in terms of the market for technological mediation. A firm involved i n technology mediation rakes advantage of gaps between general technologica l opportunities and particular user needs in specific places at particular times. If the economic opportunities are renewed frequently, then the busin ess can grow and adapt to take advantage of them. This concept provides a f ramework for explaining many facets of business behavior accompanying the d iffusion of Internet access technology.