Objective: We surveyed public attitudes toward people with schizophrenia as
part of a pilot project for the World Psychiatric Association's Global Cam
paign to Fight Stigma and Discrimination Because of Schizophrenia.
Methods: We conducted random-digit telephone surveys with 1653 respondents
(aged 15 years or over) residing in 2 adjacent rural and urban health regio
ns (71.9% response rate). A brief interview collected information on experi
ences with people with a mental illness or schizophrenia, knowledge of caus
es and treatments for schizophrenia, and levels of social distance felt tow
ard people with schizophrenia
Results: One-half of the sample had known someone treated for schizophrenia
or another mental illness. Of those able to identify a cause of schizophre
nia (two-thirds), most identified a biological cause, usually a brain disea
se. Social distance increased with the level of intimacy required One in 5
respondents thought they would be unable to maintain a friendship with, one
-half would be unable to room with, and three-quarters would be unable to m
arry, someone with schizophrenia. Those over 60 were least knowledgeable or
enlightened and the most socially distancing. Greater knowledge was associ
ated with less-distancing attitudes. When other factors were controlled, ex
posure to the mentally ill was not correlated with knowledge or attitudes,
even among those who had worked in agencies providing services to the menta
lly ill.
Conclusions: Most respondents were relatively well informed and progressive
in their reported understanding of schizophrenia and its treatment. Clear
subgroup differences were apparent with respect to age and knowledge. Knowl
edge of schizophrenia, not exposure to the mentally ill, was a central modi
fiable correlate of stigma.