We examined a central assumption of recent theories: that social utility is
contingent on impressions of other people. We manipulated participants' im
pression of the other player in a prisoners dilemma. We then measured parti
cipants' own preferences in the PD, their estimates of the other players pr
eferences in the PD, their prediction of the other player's move, and their
own move. We hypothesized that the participants' move would maximize their
stated preferences, given their pre diction of the other players move, and
that participants' preferences would be contingent on their impression of
the other player. Results supported both hypotheses and revealed that parti
cipants' preferences were contingent more on their estimate of the other pl
ayers preferences than on their prediction of the other players move. (C) 2
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