The public owns wildlife in North America, but landowners manage the habita
t, influence reproductive potentials, and control the access to wildlife on
private lands. Unfortunately landowners do not always view wildlife positi
vely, owing to damages sustained, wildlife's competition with domestic prod
uction, and errant behaviors of users who access private lands. Recreationa
l activities such as fee-hunting and wildlife viewing provide quality exper
iences for the recreationists and incentives for the landowners to keep wil
dlife. Private lands are found on 66% of the United States and contribute 8
0% of wildlife habitats, thus they are important to animal production, recr
eational use, and society. Expenditures for wildlife-based recreation total
ed $101.2 billion in the United States (U.S.), with most money spent on equ
ipment and trip-related costs (90%) for consumptive uses and 89% for noncon
sumptive uses. Only $3.2 billion was spent for land leasing or ownership, y
et hunting was practiced most on private lands (51%) or on public and priva
te lands combined (30%). Nonconsumptive uses were fewer on private lands (1
0%) or on public and private lands combined (34%), yet those levels of use
are significant enough to merit commensurate financial and management atten
tion. Landowners need to participate in the management and in the profit-ta
king associated with the production of wildlife and the recreation it provi
des. Management and use of private lands should be increased by enfranchisi
ng private landowners to be partners with governments (which are entrusted
as custodians over wildlife resources). Options for U. S. landowners to con
sider include: hunting, fishing, bed and breakfasts, ranch recreation, snow
sports, wilderness experiences, wildlife viewing, nature study, and other
nonconsumptive activities. Partnerships among landowners, governments, busi
nesses, users, and communities are encouraged, whereby planning, programs,
and evaluation can be integrated.