Knowledge representations and knowledge transfer

Cognitive and learning theories were used to develop a framework in which d ifferent knowledge representations prime recipients with different schemata and thereby differentially affect their decision making. We evaluated inte rpretive, general, and particular knowledge representations in a laboratory experiment with managers. The hypotheses received mixed support, with sign ificant results indicating the importance of particular knowledge represent ations in managerial decision making and an intriguing role for interpretiv e knowledge representations.