What's all the fuss about? Executive salaries in the nonprofit sector

Nonprofit organizations have been increasingly scrutinized by their constit uencies, the public, and the media in regard to the level of compensation o f their chief executive officers (CEOs). This article explores the myths an d realities concerning "reasonable" CEO pay in the human services sub-set o f nonprofit organizations and compares the structures of, rationale for, an d actual levels of for-profit and nonprofit CEO compensation. Arguments for keeping nonprofit CEO pay low are challenged and suggestions are offered i n regard to defining consensual definitions of reasonable pay. Recommendati ons are made concerning public relations efforts to address public attitude s about CEO pay. (C) 2000 by the Haworth Press, Inc. All rights reserved.