Focusing on the metropolitan area of Salvador, the capital of the stat
e of Bahia, the Brazilian state with the highest percentage of blacks
in the population, this paper describes change in colour terminology,
the development of a new black Baian culture and the way in which new
international black symbols and youth culture in general are merged wi
th the Afro-Baian tradition. Our focus is on young people. Change in b
lack-Baian culture and, or as much of the Brazilian mass media phrase
it, the ''re-Africanisation'' of Bahia show international and internat
ionalizing tendencies, but continue to call our attention to many of t
he specificities of Brazilian life. The Baian case shows that a new us
age of black symbols need not be associated automatically with an incr
ease in racial polarization along Northern American or Northwestern Eu
ropean lines.