This paper explores some of the reasons that may underlie the gender segreg
ation and declining levels of female participation within the field of comp
uting in Europe during the 1990s in both the professional (industrial) and
academic spheres. The interrelationships between three areas - communicativ
e processes, social networks and legitimizing claims to knowledge overlaid
by gendered-power relations - are used to analyse and explain the existing
situation. The paper draws upon statistical data to explore the extent of g
ender segregation and then focuses on the authors' own experiences within t
he UK and Scandinavia in order to explore some of the underlying causes. Wh
ile direct discrimination does still occur, the paper suggests that indirec
t, deep-rooted discrimination is the major reason for the situation that cu
rrently exists. Drawing upon our own experiences in academia and business a
nd acknowledging the importance of the institutional context, the paper off
ers a number of recommendations as to how the current situation may be impr
oved. We suggest first that consideration is given to the pedagogical desig
n and marketing of computing courses so that individuals are initially attr
acted to computing from far more diverse backgrounds, approaches and intere
sts than at present. Second, we suggest that those with influence in the fi
eld reflect upon the constitution and behaviours of the informal networks i
n which they are involved and seek to include female researchers more activ
ely here. Finally we suggest that consideration is given in more general te
rms to how the field may become more gender neutral and, thus, more inclusi
ve in the future. Masculine discourses and 'hard' skills have dominated wit
hin computing for too long and contribute significantly to the declining pa
rticipation of women within computing.