We investigate the highly frustrated spin and orbital superexchange interac
tions in cubic vanadates. The fluctuations of t(2g) orbitals trigger a nove
l mechanism of ferromagnetic interactions between spins S = 1 of V3+ ions a
long one of the cubic directions which operates already in the absence of H
und's rule exchange J(H), and leads to the C-type antiferromagnetic phase i
n LaVO3. The Jahn-Teller effect can stabilize the orbital ordering and the
G-type antiferromagnetic phase at low temperatures, but large entropy due t
o orbital fluctuations favors again the C phase at higher temperatures, as
observed in YVO3.