Implicit attitude measures: Consistency, stability, and convergent validity

In recent years, several techniques have been developed to measure implicit social cognition. Despite their increased use, little attention has been d evoted to their reliability and validity. This article undertakes a direct assessment of the interitem consistency, stability, and convergent validity of some implicit attitude measures. Attitudes toward blacks and whites wer e measured on four separate occasions, each 2 weeks apart, using three rela tively implicit measures (response-window evaluative priming, the Implicit Association Test, and the response-window Implicit Association Test) and on e explicit measure (Modern Racism Scale). After correcting for interitem in consistency with latent variable analyses, we found that (a) stability indi ces improved and (b) implicit measures were substantially correlated with e ach other, forming a single latent factor. The psychometric properties of r esponse-latency implicit measures have greater integrity than recently sugg ested.