Odours can evoke a large range of qualities. Some of these qualities (e.g.,
sweetness) appear to be acquired through simultaneously experiencing odour
s mixed with tastes. Acquisition might also occur when two odours are exper
ienced as a mixture. In this case mixture components might acquire each oth
er's qualities. This was tested in two experiments. In the first, subjects
repeatedly sniffed two odour mixtures (either AX, BY or AY, BX). Odours mix
ed with A acquired A's properties and were judged more similar to A than to
B. Odours mixed with B were not clearly discriminable. The second experime
nt used a similar approach except that Odour B was replaced. Subjects now s
melled either AX, CY or AY, CX. All components were discriminable. Odours m
ixed with A acquired A's properties and were judged more similar to A than
to C. Although odours mixed with C did not acquire C's qualities due to a c
onfusion of quality terms, odours previously mixed with C were judged as mo
re similar to C than to A. Evidence of other quality exchanges were also ob
tained. These results suggest that pure odour qualities can be learnt and l
end support to William James's (1890) notion of the acquired equivalence/di
stinctiveness of cues.