The point of departure for this paper is the familiar prototype fisheries m
odel where a fictitious sole owner harvests a fish population to maximize p
resent discounted profits. The paper answers analytically the following que
stion. "What happens to a policy when the sole owner also values biodiversi
ty, as well as profits?'' It turns out that the size of the steady-state st
ock and the number of species preserved are both higher, when species diver
sity is positively valued. This paper provides a sharp characterization of
the optimal policy in terms of the usual economic parameters and an exogeno
usly introduced willingness-to-pay function for species preservation.