Citation
K. Wimmer et J. Stiles, The observational research handbook: Understanding how consumers live withyour products, J ADVER RES, 41(1), 2001, pp. 91-93
Citations number
1
Categorie Soggetti
Communication
Journal title
JOURNAL OF ADVERTISING RESEARCH
ISSN journal
00218499
→ ACNP
Volume
41
Issue
1
Year of publication
2001
Pages
91 - 93
Database
ISI
SICI code
0021-8499(200101/02)41:1<91:TORHUH>2.0.ZU;2-K