This payer studies decision makers characterized by a stock of models, or a
nalogies, who respond to strategic interactions by applying what appear to
be the most suitable models: balancing the gains from more sophisticated de
cisionmaking against the cost of placing heavier demands on scarce reasonin
g resources. Equilibrium models will be finely tuned to interactions, leadi
ng to seemingly "rational" behavior, when the interactions are sufficiently
important and sufficiently distinct that a more generic model entails a pr
ohibitive payoff reduction. Interactions that are infrequently encountered.
relatively unimportant. or similar to other interactions may trigger seemi
ngly inappropriate analogies. leading to behavioral anomalies. (C) 2001 Aca
demic Press.