Sunscreen is used as a primary strategy to prevent sunburn and later skin c
ancer. However, sunscreen use has paradoxically been associated with the in
creasing incidence of skin cancer. One explanation for this puzzling observ
ation is sunscreen failure (sunburn in the setting of sunscreen). Our purpo
se was to evaluate mechanisms of sunscreen failure in a sunscreen-using pop
ulation. We carried out an epidemiologic comparison of sunburned and nonsun
burned beachgoers who used sunscreen. We found that men were less likely to
use sunscreen than women (chi (2) = 11.3, df = 1, P = .001), and when it w
as used, men were less likely to apply sunscreen to all sunlight-exposed sk
in (chi (2) = 18.4, df = 1, P = .0001). Swimmers who used sunscreen were si
gnificantly more likely to be sunburned compared with nonswimming sunscreen
users (Fisher exact test, df = 1). Sunscreen may fail to prevent sunburn i
f it is washed off during swimming or if it is not applied to all exposed s
kin. Epidemiologic studies that link sunscreen use to skin cancer should ev
aluate whether sunburn occurred in this setting.