This is a review aimed at the physics audience on the relation between Pois
son sigma models on surfaces with boundary and deformation quantization. Th
ese models are topological open string theories. In the classical Hamiltoni
an approach, we describe the reduced phase space and its structures (symple
ctic groupoid), explaining in particular the classical origin of the noncom
mutativity of the string endpoint coordinates. We also review the perturbat
ive Lagrangian approach and its connection with Kontsevich's star product.
Finally we comment on the relation between the two approaches.