For about three years a group of us in several European countries have
been exploring the aspirations of young people, in part through the s
tudy of their values. In this report, we look to the idea of investiga
ting values not just in terms of positive choices but also in terms of
deprivation. The basic structure of the study was concerned with the
contrasting of traditional discrimination (value preference rankings)
with two ''deprivation'' conditions. Specifically: a) Standard Adminis
tration - Revised Rokeach Values ranked by acceptability b) Loss Forma
t - Revised Rokeach Values ranked in terms of the acceptability of the
ir loss c) Negation Format - Antonymic Revised Rokeach Values ranked f
or acceptability. Unusually for such work, the study combined two ways
of looking at the data: not only by mainstream R methodology (e.g., l
ooking at average rankings and correlations across conditions) but als
o by Q methodology (pattern analysis). Several substantive findings ar
e emergent from this study: The R methodological analyses suggest that
conditions of 'loss' and of 'negation' are best seen as challenging v
ariants of assessing values rather than totally new demands. Some valu
es are particularly sensitive to conditions and this suggests that usi
ng more than one condition adds to the information gathered.The Q meth
odological pursuit of alternative value configurations reveals much th
at is hidden by simple averaged ranks by correlation across conditions
. The Instrumental value configurations would suggest that 'socio-emot
ional' patterns are more salient than traditional 'task' (e.g. achieve
ment) patterns amongst young people. This may reflect uncertainty over
how (or even if) instrumentality leads to material success. The Termi
nal value configurations appear to reflect three main extrapolations i
nto the future. One of these is 'spiritual/religious', a second is 'he
donic', the third expresses sedimented, 'modern' projected values.