no one needs convincing that in today's turbulent, competitive business env
ironments corporations must be flexible and responsive. A host of forces ar
e arrayed against even the most prescient strategist: technology, regulatio
n, and globalization, to name only three. The question companies now face i
s not whether they need to be nimble and quick, but how.
Most of the advice on this score is remarkably consistent. Especially in la
rge, complex, diversified companies, the prescription is "more decentraliza
tion" - at the limit, an almost complete devolution of decision-making auth
ority to the operating divisions and those people closest to emerging techn
ologies, competitors, and customers. This point of view has been espoused s
o often and with such conviction that one might even refer to it as the con
ventional wisdom.