Creep and dynamic mechanical measurements were carried out on a series of h
yperbranched polyisobutylenes (PIBs), having a range of molecular weights (
greater than or equal to 10(6) daltons) and branching frequencies (3-57 bra
nches/molecule). For all samples, the molecular weight of the branches was
higher than the entanglement molecular weight of linear PIE, by as much as
a factor of 10: nevertheless, only for molecular weights of approximately h
alf-million daltons does the zero-shear viscosity exceed that of linear PIE
. Both the viscosity and the length of the entanglement plateau are governe
d primarily by the branching frequency, rather than by the length of the br
anches. Such behavior is quite distinct from star-branched polymers. Howeve
r, the magnitude of the plateau modulus and the temperature dependence of t
he terminal zone shift factors are the same for hyperbranched, star-branche
d, and linear PIE. (C) 2001 The Society of Rheology.