We studied two otherwise normal, synaesthetic subjects who 'saw' a specific
colour every time they saw a specific number or letter. We conducted four
experiments in order to show that this was a genuine perceptual experience
rather than merely a memory association, (i) The synaesthetically induced c
olours could lead to perceptual grouping, even though the inducing numerals
or letters did not. (ii) Synaesthetically induced colours were not experie
nced if the graphemes were presented peripherally (iii) Roman numerals were
ineffective: the actual number grapheme was required. (iv) If two grapheme
s were alternated the induced colours were also seen in alternation. Howeve
r, colours were no longer experienced if the graphemes were alternated at m
ore than 4 Hz. We propose that grapheme colour synaesthesia arises from 'cr
oss-wiring' between the 'colour centre' (area V4 or V8) and the 'number are
a: both of which lie in the fusiform gyrus. We also suggest a similar expla
nation for the representation of metaphors in the brain: hence, the higher
incidence of synaesthesia among artists and poets.