The ideographic Chinese writing system (in use in Asian countries that acco
unt for about a quarter of the world's population) directly expresses the m
eaning of schizophrenia as "the disease of disorganized mind." The term dir
ectly challenges a deeply ingrained concept of personal autonomy, and this
is stigmatizing, Japanese psychiatrists are thus reluctant to tell their pa
tients that they are suffering from schizophrenia, and, as a result, no mor
e than 20 percent of sufferers actually do know about their diagnosis. Beca
use taking medication is based on informed consent and the exercise of the
patient's autonomy, such lack of information has important negative effects
. It is unlikely that this problem can be resolved by education or informat
ion alone, and it may well be the case that in cultures using ideographs, t
he illness will need to be renamed. This article suggests some alternatives
.