The effects of three strategies for changing stigmatizing attitudes-educati
on (which replaces myths about mental illness with accurate conceptions), c
ontact (which challenges public attitudes about mental illness through dire
ct interactions with persons who have these disorders), and protest (which
seeks to suppress stigmatizing attitudes about mental illness)-were examine
d on attributions about schizophrenia and other severe mental illnesses. On
e hundred and fifty-two students at a community college were randomly assig
ned to one of the three strategies or a control condition. They completed a
questionnaire about attributions toward six groups-depression, psychosis,
cocaine addiction, mental retardation, cancer, and AIDS-prior to and after
completing the assigned condition. As expected, results showed that educati
on had no effect on attributions about physical disabilities but led to imp
roved attributions in all four psychiatric groups. Contact produced positiv
e changes that exceeded education effects in attributions about targeted ps
ychiatric disabilities: depression and psychosis, Protest yielded no signif
icant changes in attributions about any group. This study also examined the
effects of these strategies on processing information about mental illness
.