The mere exposure effect refers to the development of an emotional preferen
ce for previously unfamiliar material because of frequent exposure to that
material. This study compared schizophrenia subjects (n = 20) to normal con
trols (n = 21) to determine whether implicit memory, as demonstrated by the
mere exposure effect, was intact, Patients with schizophrenia demonstrated
a normal preference for both verbal and visual materials seen earlier rela
tive to novel materials, despite impaired performance on a recognition task
for explicit memory using similar materials. Previous studies of schizophr
enia subjects have shown a dissociation between implicit and explicit memor
y on verbal tasks. We found a similar dissociation demonstrated by normal f
unctioning on an implicit memory task and impaired functioning on an explic
it memory task. Potential implications of these findings are discussed with
regard to treatment and rehabilitation.