This paper argues that the possible shift towards conservation-oriented att
itudes of farmers through agri-environmental scheme participation should be
seen as a key indicator for assessing the 'effectiveness' of agri-environm
ental policy. Through the analysis of two agri-environmental schemes in the
UK, the ESA and Countryside Stewardship schemes, the study suggests that s
chemes attract different types of farmers and have different results with r
egard to shifting farmers' attitudes towards conservation. The paper conclu
des that there is little evidence yet that the ESA scheme is contributing t
o changes in farmers' attitudes towards conservation, largely because the s
cheme is aimed at maintenance rather than change. The Countryside Stewardsh
ip scheme, meanwhile, generally enrols more conservation-oriented farmers a
nd also shows greater potential for shifting farmers' attitudes, mainly bec
ause it is aimed at enhancement of wildlife habitats which often require fa
rmers to change farm management practices. Results indicate that future pol
icies should put more emphasis on scheme monitoring and farmer environmenta
l education in order to help move farmers along the conservation spectrum.
In the ESA scheme, management agreement tiers that require more substantial
changes to farm management practices towards conservation-oriented farming
should be made compulsory in order to ensure that farmers are not only 're
acting' to schemes, but that also help farmers re-think their environmental
management practices. The Countryside Stewardship scheme should be Further
expanded because of its appeal to conservation-oriented farmers and the re
sulting potential for sustainable environmental conservation of the country
side.