Traditionally, economists have viewed social relations as "friction" or "im
pediments" to exchange and have excluded social relations from their analys
es by assuming autonomous actors. Recently, however, a number of scholars-e
conomists, sociologists, anthropologists, and other social scientists-have
begun to discuss the numerous ways in which social arrangements both prompt
and channel economic activity. Rational choice theory, social capital and
network analysis, and agency and game theory, are among those approaches th
at consider the effects of social relations on economic action. In this pap
er we extend that discussion by arguing that social relations can function
as "collateral" or assurance that an economic transaction will proceed as a
greed by the parties involved. We review recent microeconomic theories and
conjecture how they might be developed following this observation, which is
derived from sociological and anthropological studies of economic action a
nd organization.