This paper analyses market structure of industries that are subject to both
positive and negative network effects. The size of a firm determines the q
uality of its product: when network effects are positive, a larger firm is
of higher quality; when the effects are negative, a larger firm's product i
s of lower quality. Consumers have heterogeneous preferences towards qualit
y (firm size), and firms compete in prices. Equilibria are characterised: f
or example, in any asymmetric equilibrium, it must be that congestion is no
t too severe. One consequence of this feature is that an increase in the nu
mber of firms in the industry can raise individual firms' profits. Two fact
ors can bound the number of firms in a free-entry equilibrium without fixed
costs: expectations, and the 'finiteness' property (Shaked and Sutton, Rev
iew of Economic Studies 49 (1982) 3-13, Econometrica 51(5) (1983) 1469-1483
) of price competition. (C) 2001 Elsevier Science B.V. AH rights reserved.