Ice cream wars

Authors
Wherry, R
Citation
R. Wherry, Ice cream wars, FORBES, 167(13), 2001, pp. 160
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
167
Issue
13
Year of publication
2001
Database
ISI
SICI code
0015-6914(20010528)167:13<160:ICW>2.0.ZU;2-Z
Abstract
Dreyer's has conquered America's supermarket freezers with a killer system of distribution. Now it's going after every corner store.