What makes measuring software so hard?

Implementing software measurement is difficult if it fails to align with an organization's market strategy. Using Michael Treacy and Fred Wiersema's T he Discipline of Market Leaders as a guide, the author shows how traditiona l software measurement, like traditional software process improvement, is m isaligned with two of the three basic strategies-customer intimacy and prod uct innovativeness, Measurement initiatives can succeed if you understand y our organization's strategic objectives and then tailor your measurement pr actices to fit.